How to Create a Marketing Strategy That Actually Converts

6 Oct

A marketing strategy is more than posting pretty pictures or chasing trends. It’s the bridge between your brand and the people who need what you offer most. Whether you’re a service provider, coach, or creative, the secret to consistent growth is strategy — not luck.

Here’s how to build one that converts.

Step 1: Clarify Your Goals

What’s your goal this quarter? More leads? Website clicks? Course sales?
Your marketing should have one clear focus at a time — that’s how you know if it’s working.

Step 2: Identify Your Ideal Audience

Instead of trying to talk to everyone, zero in on your people. Create audience personas that include:

Their age, lifestyle, and values
What keeps them up at night
What kind of content they consume

When you understand your people, your messaging feels personal — and that’s what converts.

Step 3: Map the Customer Journey

Think about how someone discovers, trusts, and buys from you. The journey usually looks like this:
Awareness → Interest → Engagement → Purchase → Loyalty.

Create content that meets them at each step — from educational Reels to nurturing emails.

Step 4: Choose the Right Platforms

You don’t need to be everywhere. Choose 1–2 platforms where your audience already hangs out. For creatives, that might be Instagram and Pinterest. For consultants, LinkedIn and email marketing might make more sense.

Step 5: Track and Refine

A great strategy isn’t static. Use analytics to track what’s working and where your audience is engaging. Small, consistent adjustments lead to long-term success.

Jaime Frantzen